On November 12-13, the GO Wipes conference took place in Vienna, gathering experts from across the entire wipes value chain – from raw materials and nonwovens to manufacturing and retail brands. Ecowipes was pleased to once again take part in this event and actively contribute to discussions shaping the future of the industry, particularly in the context of sustainable development.

Our presentation, titled “Next Generation Wipes in Circular Economy Reality Challenged by Customer’s Expectations,” was delivered by Anna Zawisza, Senior Product Manager at Ecowipes, and Sylwia Kosewska, Quality Development and Private Brand Control at Biedronka (Jeronimo Martins Group).

During the session, we shared the joint vision of Ecowipes and our client, Jeronimo Martins Poland (JMP). We demonstrated how our biodegradable wipes, enhanced with fibers from recycled materials – based on Tricell and Relife nonwovens – fit within the realities of a circular economy while meeting the high expectations of end consumers.

We also discussed the origin and evolution of wet wipes – from their early versions, dominated by PET and viscose fibers, to the breakthrough moment when more manufacturers began using cellulose pulp and biodegradable nonwovens. Thanks to our products, made with nonwovens containing recycled fibers, the concept of a circular economy moves from theory into tangible action.

We highlighted that the revolution we carried out together with Biedronka on household wipes shelves represents a real contribution to plastic reduction: from 2021 to September 2025, we reduced plastic emissions by over 5,000 tons by replacing PET fibers with biodegradable nonwovens made from recycled materials.

Our actions align with one of JMP’s key pillars – “Respect for the Environment” – demonstrating that B2B collaboration and a shared ESG strategy can deliver measurable results.