Future Private Labels – the future of private brands in cosmetics

Published 27 October 2025

On October 23, 2025, as part of the 7th Private Label Trade Fair, a debate titled “Future Private Labels: What Builds Private Brands in the Drugstore and Cosmetics Categories?” took place, during which industry experts discussed trends, challenges, and the directions of development for private labels.

Among the panelists was Marta Jabłońska-Kubow, Marketing Department Manager at Ecowipes, who emphasized the importance of sustainable development and the ability to quickly adapt to regulatory changes. “The sustainability trend is no longer a fashion, but a necessity – private brands, thanks to their flexibility, can implement changes almost immediately,” she noted.

Read more about the event and experts’ insights in the full article: targikielce.pl/o-firmie/aktualnosci/future-private-labels–co-buduje-marki-wlasne-w-branzy-kosmetycznej,75115.

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